Expectations vs. Reality
All too often customers have certain expectations about the outcome when contacting a support channel. “I need you to do this”, “I want you to do that”.
All too often customers have certain expectations about the outcome when contacting a support channel. “I need you to do this”, “I want you to do that”.
Surveys are invaluable for measuring customer satisfaction. The good, the bad and the neutral. However, response rates vary between 5 – 30%.